About Us
OmniOrder® is built by Optomni
Digitalise. Automate. Optimise.
OmniOrder® is powered by Optomni. We are an Australian Agtech company, based in Adelaide, specialising in helping businesses in the agriculture, horticulture, viticulture and wholesale sectors unify their customer experience through omnichannel sales strategy and inventory optimisation. Omnichannel is all about integrating the customer experience across all physical and digital channels, and our software solutions and industry expertise allow organisations to replace spreadsheets and optimise their customer engagement while streamlining inventory management.
Our approach
Customer oriented
No one understands your business better than you. We take the time to listen and to truly understand your business. Then, we add our magic sauce, a combination of deep experience in creating elegant solutions that humans love, with our industry leading platform, OmniOrder®
The human element
What's our secret? Great people and a passion for what we do
Our founding team has decades of experience creating elegant and intuitive solutions for some of the world's largest organisations, which are used by thousands of users around the world.
Our Values
Authenticity
Our work is unique and is based upon research and industry knowledge
Togetherness
We believe that a great product starts with a great team
Gratitude
We express our gratitude to our team and to our customers
Transparency
We are open and honest with our customers, our employees, and ourselves
Inspiration
We listen to our customers, drawing inspiration from them, and we aim to inspire where we can add value
Service
Our customers' success is our success. We work hard to exceed our service expectations
Key People

Murad Mekhtiev
Chief Executive Officer

Abdelrahman Elborey M.Sc.
Chief Technology Officer

Sabina Zeynalova
Marketing Manager
